Thursday, September 03, 2009

The Wisconsin Anti-OWI Adverts

Are good. Those national adverts showing the car door opening and beer or booze flowing out of the car are stupid and dumb.

However, the ad.s trying to put the viewer in the place of a guy about to be arrested for OWI and being processed are powerful. I'ld be interesting to know of any results follow up studies they may perform to gauge the campaign's effectiveness.